Saturday, January 5, 2008

The Girls of Guitar World

I started playing the guitar on my 50th birthday. Guitar World became an early reference for me and I eagerly look forward to each issue to this day. I do have to admit though that I am conflicted about “The Girls of Guitar World.”

What I’m referring to are the fetching Guitar World readers and models along with their axes that grace the pages of the magazine and their great website. Is this just a cheap marketing gimmick that someone with my years of maturity should know better than to succumb to?

Then, the other day I am reading my software industry trade publications and realize ads in these magazines feature the same sort of fetching models draped over gear like hardware based load balancers and optical storage devices.

What? Then I remember that everything from drill bits to insurance is marketed like this. Internet technology, no matter how much we love it, does not have a rock and roll legacy. Part of that legacy has always included fetching rockers. If anyone can lay claim to being a part of the rock and roll legacy, Guitar World published since July of 1980 sure can. So, I need to save my conflicted emotions for those cheap marketing gimmicks rather than Guitar World.

Can't wait for the next issue!

Let's Rock!


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